01
Human evidence
Product decisions supported by user feedback, evaluation results, behavioral signals and honest research inputs.
Product Designer · UX Designer · Podcaster
Abdelrhman
Complex products. Made clear.
About
01Where I started
I started in front-end development, then moved into product design. The code stayed with me: I still think about states, constraints, and what a team can actually build.
02What I do now
I work best in ambiguous 0→1 products, where research, product judgment, and a usable design system have to grow together. I can move between product, design, and engineering without losing the user in the handoff.
03What makes it mine
Arabic-first and bilingual work sharpened that instinct. I look for the seams before they become someone else's friction, then make the difficult part feel ordinary.
Evidence
Judge the decisions,
not the volume of artifacts.
LEVEL 1How I work
02
0→1 ownership
From uncertain research and early product strategy to validated flows and build-ready systems.
03
Arabic-first practice
RTL, bilingual content and bidirectional behavior considered from the start, not retrofitted after launch.
LEVEL 2Evidence across markets
08
Evidence across markets
Client markets
Egypt · Saudi Arabia · Qatar · UAE · Turkey · Spain · Denmark · Syria
Preparing market field notes…
Client signal
96.4%4.82OUT OF 5
Client satisfaction
Average satisfaction rating from research engagements with academic users, clients and domain experts.
Work
Five products. Here's what each one actually took.
01
01Tutoruu2024·EdTech · AI · Solo designer · 2024
One designer, several products, and no shared system.
AI guidance made clearerLocal payment options
Read the case
02
02Taa Marbuta2024·HealthTech · 0→1 · RTL-first · 2024
Trust had to come before data could mean anything.
Trust before dataPatient + clinic experiences
Read the case
03
03Islam Online2023·Redesign · Design system · Non-profit · 2023
A long-established Arabic platform. The design system had to catch up.
4.22 / 5 UX4.75 / 5 navigation
Read the case
04
04Wandr2023·Marketplace · 0→1 · Travel · 2023
Two sides, zero users. A travel marketplace from nothing.
200+ research responses6 research personas
Read the case
05
05Academia2023·EdTech · LMS · Graduation project · 2023
196 out of 200, an A+, and the Best Design Award.
196 / 200 · A+Three user portals
Read the case
Worked with teams & clients at
Luftborn
Tutoruu
Kerning Cultures
Taa Marbuta
Wandr
Islam Online
Xtreme
Media Justice Network
دار إبداع للنشر والتوزيع
ASEM BC
Power Field
Hayah Laboratories
Mwani Logistics
NewYork Vision
GoalSport
Think Advanced
United Media Services
Luftborn
Tutoruu
Kerning Cultures
Taa Marbuta
Wandr
Islam Online
Xtreme
Media Justice Network
دار إبداع للنشر والتوزيع
ASEM BC
Power Field
Hayah Laboratories
Mwani Logistics
NewYork Vision
GoalSport
Think Advanced
United Media Services
Luftborn
Tutoruu
Kerning Cultures
Taa Marbuta
Wandr
Islam Online
Xtreme
Media Justice Network
دار إبداع للنشر والتوزيع
ASEM BC
Power Field
Hayah Laboratories
Mwani Logistics
NewYork Vision
GoalSport
Think Advanced
United Media Services
Luftborn
Tutoruu
Kerning Cultures
Taa Marbuta
Wandr
Islam Online
Xtreme
Media Justice Network
دار إبداع للنشر والتوزيع
ASEM BC
Power Field
Hayah Laboratories
Mwani Logistics
NewYork Vision
GoalSport
Think Advanced
United Media Services
Method
Decisions first. If it looks simple, I made it so.
01
Frame the real decision
Tutoruu: separated student and institution needs before changing the interface.
02
Earn trust before data
Taa Marbuta: Arabic-first health journeys that reassure before they ask.
03
Research is an input
Wandr: survey responses and agency interviews shaped the two-sided model.
04
Build for change
Islam Online: a four-layer token system built while the brand was still evolving.
05
Accessibility starts early
Academia: three user models inside one accessible system.
06
Use AI with judgment
Claude Code and Figma MCP support the work; they do not make the decisions.
Start with the decisionDesign the system around itMake the trade-off visibleShip, learn, refineStart with the decisionDesign the system around itMake the trade-off visibleShip, learn, refineStart with the decisionDesign the system around itMake the trade-off visibleShip, learn, refineStart with the decisionDesign the system around itMake the trade-off visibleShip, learn, refineStart with the decisionDesign the system around itMake the trade-off visibleShip, learn, refineStart with the decisionDesign the system around itMake the trade-off visibleShip, learn, refine
Teaching & Studio
I overthink out loud, too. So other designers don't have to.
Podcast
Figmawya
Closing the gap in Arabic design education, one episode at a time. Original UX, grounded in the MENA reality.
67+ episodes3 showsArabic · MENA
Studio
Things I make and share:
- TemplatesPreview soon
- PluginsPreview soon
- RoadmapPreview soon
- AI SkillsPreview soon
Testimonials
People I've built with. In their words.
During Abdelrahman's tenure at Tutoruu, he consistently demonstrated a high level of discipline, reliability, and creativity in his work. He possesses a strong understanding of design principles and user experience, which he effectively applied to develop innovative and user-centered solutions. Abdelrahman was a valuable asset to our team, consistently delivering high-quality work and demonstrating a proactive approach to problem-solving. His contributions significantly enhanced our product development efforts. I am confident that Abdelrahman's skills and experience would make him a valuable addition to any organization. I highly recommend him without reservation.
Mohamed ElmestekawyTechnology Consultant | Co-Founder at TutoruuSenior colleague; not a direct manager
During Abdelrahman's tenure at Tutoruu, he consistently demonstrated a high level of discipline, reliability, and creativity in his work. He possesses a strong understanding of design principles and user experience, which he effectively applied to develop innovative and user-centered solutions. Abdelrahman was a valuable asset to our team, consistently delivering high-quality work and demonstrating a proactive approach to problem-solving. His contributions significantly enhanced our product development efforts. I am confident that Abdelrahman's skills and experience would make him a valuable addition to any organization. I highly recommend him without reservation.
Mohamed ElmestekawyTechnology Consultant | Co-Founder at TutoruuSenior colleague; not a direct manager
Ways we can work together
One product designer. Three ways to work together.
01
Join your product team
Join your product team to shape ambiguous 0→1 products, Arabic-first experiences, and trusted systems developers can safely ship.
02
Bring a focused product problem
Bring one focused product problem across structure, UX direction, design systems, or a challenging workflow that needs resolution.
03
Book a consultation
Book a one-to-one consultation on your portfolio, UX career, or a specific product decision, and leave with honest feedback and a clear next step.
Working together, without the guesswork
Work together
Looking for a Product Designer
who can carry the hard part?
Open to the right fitPart time
Cairo, Egypt…Within 24–48 hrs